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When play fun creates skills for life!

Play is a crucial ingredient in every kids life and development. Play helps develop their fantasy, creativity and ability to work together with others. Many agree that the best toys are durable, safe and sustainable. But to find these kind of high quality toys at the right price is not easy. That is why we created STOY.
We have an entire team sourcing the corners of the globe to ensure we find the right partners in developing the next STOY product. Then we observe and listen to the needs of modern Nordic families to carve out the path for what to do next. In the end we are proud to present own developed toys with Scandinavian design that hopefully will be with you for a long time and passed on once outgrown. So welcome to the world of STOY, we hope you and your children will enjoy the products as much as we do.

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